The Statesman established in the year 1875 is a popular Indian broadsheet published in English. Statesman was actually the descendent of two English newspapers The Friend of India & the Englishman. Headquartered at the Statesman House, in Chowringhee Square, Kolkata the newspaper has an average readership around 230,000.
Reasons for popularity:
Statesman made a way into the lives of news readers because of its absorbing content and truthful reporting of events occurring in the India and around the world. The Statesman is one of the few English broadsheets that promote the finer arts and literature in positive light.
A list of interesting supplements often determines the overall popularity of a daily newspaper. Section 2, a special supplements published with the Delhi edition of Statesman is known for reviewing the latest in art, fashion, lifestyle trends etc. Sunday supplements like 8th Day, a literary section in the newspaper full of short stories and poems written by readers. Voices and Evolve are also two supplements that deserve a mention in this respect.
Growth of advertising in The Statesman:
The Statesman reaches out to readers in top cities like Delhi, Kolkata, Bhubaneswar & Siliguri. Therefore advertising in Statesman can help advertisers spread awareness about their products or services among readers in these cities.
Although Statesman is a fairly popular English newspaper of the country it does share its readership with other newspapers like Times Of India, The Telegraph and Hindustan Times. Statesman also loses a part of its readership to regional newspapers like Hindustan and Sambad.